Behind the Scenes of Kkatha ✨

Running a brand often looks glamorous from the outside, but the truth is no two days are the same. Some days I’m talking to artisans, and on others, like this one, I’m on set making sure every detail is just right.
This picture is special to me because while the world will see the final campaign, what they won’t always see is the team effort, the sweat, the tiny adjustments.
What made this particular shoot day unforgettable was watching my team come together to build something so beautiful. From ideas to execution, every little contribution mattered and it’s these moments of collaboration that are truly precious to me.
Building Kkatha has taught me that being a founder isn’t just about vision it’s about being present in every small moment, whether that’s helping style a necklace, checking the light on set, or listening to a customer’s story.
The journey is demanding, but it’s these moments that remind me why I started Kkatha in the first place: to bring unique creations to you, to celebrate stories, and to leave behind timeless treasures.
💫 Here’s to many more shoots, stories, and celebrations.